Setarè was born in Florence after obtaining the degree in Pharmacy by Ali, of Persian origin, and Cristina.
The two begin a professional and family journey together: Cristina chooses the pharmacy while Alì decides to dedicate himself to the pharmaceutical industry through a path full of responsibilities.
Several years later, now married and with three children, they decide to combine Tuscan craftsmanship and the ancient knowledge of Persian texts to create a beauty line with a strong international personality and an ECO-BIOLOGICAL character.
Setarè in Persian means Star , and it is also a name that was coming given to those women who in ancient times stood out in society for their strength, courage and for the contribution they offered in the cultural, political and human spheres.
The products are made using only raw materials from biodynamic, organic and wild cultivations without the use of petrolatum, parabens, formaldehyde, silicones, aluminium salts, artificial colourings and animal components.
The company offers the best, making small batches that guarantee the freshness of the raw materials and using the essential paper and cardboard in their packaging in full respect of the environment.
The brand does not test on animals and guarantees to be nickel free. with presence of <0.0001% Nickel and Heavy Metals.
Setarè offers products for body, face and hair care.
Among the latest innovations is the Purify line designed for impure and acne-prone skin.
Seduction Hair Elixir ( Blossom or Woody ) & Bioscar Instant Perfection Primer ( Mattifying or Illuminating ) are the latest innovations presented by the company at Sana 2018 which revolutionize organic cosmetics by offering two innovative products.